Daily conversations with operators who are actually building with AI. A weekly brief on what matters. Monthly dinners across Europe. For people serious about what comes next.
Everything in FORGEHAUS is designed for operators who are actively building, not just watching from the sidelines.
A private community where ecommerce operators share what they are actually trying with AI. Real questions, real experiments, real answers. No vendors, no pitches, no noise.
A curated WhatsApp message covering what is new in AI that actually matters for ecommerce that week. Filtered, explained, and relevant to how you operate. Two minutes to read.
Small, intimate dinners in cities across Europe. 10 to 15 operators around a table. No agenda, no slides. Just honest conversation about building in the age of AI.
FORGEHAUS is not a newsletter or a conference. It is a working community for people who are in the middle of figuring out how AI changes ecommerce, and who want to do that alongside peers doing the same.
We keep it small on purpose. Quality of conversation matters more than size of audience. Every new member is reviewed before joining.
Founders, heads of ecommerce, operators, and senior team members at DTC and ecommerce businesses. Not investors, not consultants, not vendors.
You have deployed something, are mid-experiment, or are about to start. Curious-but-waiting is not quite the right fit yet.
Most members join via a referral from someone already inside. We also invite people whose work we follow. Cold applications are reviewed but take longer.
Each Thursday, members receive a WhatsApp message covering the three or four AI developments that actually matter for ecommerce that week. Not a dump of every AI news item. A filtered, explained, so-what summary.
What gets covered: new model capabilities with ecommerce applications, tools worth testing, results shared by members, and one thing to watch.
Members forward it to their teams. Some use it as the weekly AI update for their whole company.
Small dinners in key cities. Members only. No agenda, no sponsor logos, no keynotes. Just a table of people figuring out the same things.
We review every application personally. If it is a fit, you will hear from us within a week.